Besides adding a third day to the popular music festival, Coachella organizers have revealed plans for a country music festival at the Empire Polo Field in Indio about a week after the Coachella Festival itself has ended. How will it play down in the southland, where there are currently no country music radio stations? Will the "pop" airplay that people like Kenny Chesney get be enough to attract profitable audience numbers? Will country music fans travel from all over the U.S. (or world) as they do for the main event itself? We shall have our answers in about six months.
COUNTRY @ COACHELLA
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